Customer service

Video 3 of 30
2 min 33 sec

Mastering Effective Customer Service: Course Overview and Objectives

Course Introduction

This course is tailored to enhance your abilities in providing effective customer service, aimed at ensuring customers have satisfying experiences with your products and services.

What You Will Learn

By the end of this course, you will be able to:

  • Explain the essence of good customer service.
  • Identify key principles of effective customer service.
  • Demonstrate proper telephone etiquette.

Defining Customer Service

Customer service involves assisting customers before, during, and after a purchase, enhancing their satisfaction with the product or service.

Exceeding Customer Expectations

The goal is not just to meet but to exceed customer expectations, providing an experience that leaves them satisfied and eager to return.

The Importance of Good Customer Service

Excellent customer service is crucial for business success, especially in the era of social media where consumer opinions are widely shared and influential.

Impact of Social Media

Platforms like TripAdvisor exemplify the power of customer opinions, with their potential to either attract or dissuade future customers based on shared experiences.

Consequences of Poor Customer Service

Poor customer service can lead to complaints, lost sales, and damage to a business’s reputation, highlighting the need for consistent and high-quality service.

Course Goals

This course will increase your awareness of the key principles to offer excellent customer service, which leads to customer loyalty, increased revenue, and a strong business reputation.


Understanding and implementing effective customer service techniques is vital for fostering customer loyalty, enhancing business reputation, and driving success.